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Shontay Lundy

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Shontay Lundy
Born (1982-10-12) October 12, 1982 (age 42)
Fort Knox, U.S.
NationalityAmerican
EducationState University of New York at Cortland
St. Thomas University (Master of Business Administration in Management and Operations)
Occupation(s)Cosmetic Innovator
Founder of Black Girl Sunscreen[1]

Shontay Lundy (born October 12, 1982) is an American entrepreneur and activist.[2] She is known for advocating for the visibility and sun safety[3] within communities of color.[4] She is the creator and founder of Black Girl Sunscreen,[5] a sunscreen brand created specifically for people of color.[6] She was awarded the 100 Greatest Innovations of 2018 by Popular Science.[7]

Early life and education

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She was born on a military base in Fort Knox, Kentucky[8] but grew up in Upstate New York.[9][10] [11] Lundy attended Valley Central High School in Montgomery, New York[12] and received her Bachelor's from the State University of New York at Cortland.[13] She then relocated to Miami, Florida to complete her MBA in 2004.[14] In 2006, she completed her Master of Business Administration, Management and Operations from St. Thomas University.[15]

Career

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Lundy had a decade-long career in middle and upper management within corporate America.[16] At age 34, Lundy relocated to Los Angeles, California to continue on her career in Cosmetic industry, which led her to formulate the idea of Black Girl Sunscreen.[9] She moved back to south Florida to launch the business.[17] In Miami, Lundy used $33,000 from her personal savings to secure a chemist and manufacturer to introduce the brand birthing,[18] her Sunscreen has since expanded its reach, becoming the first Black-owned sunscreen brand sold in major retailers such as Target, Walmart, and Ulta.[19] In 2020, it secured $1 million in private funding, bringing the company's valuation to $5 million.[20] She has secured partnerships, including collaborations with Disney Studios, USC Women's Track & Field Team, and iHeart Media.[21] Lundy hosts the “Radio-to-Podcast” show, Shamelessly Shontay.

She has partnered with dermatology programs at schools such as George Washington University and Howard University.[22]

Lundy has appeared on Good Morning America, The Sherri Shephard Show, The Real and featured on national radio and news stations across the country,[23] and a guest spot on the 2024 BET Awards.[24] She has been featured on Peacock's original documentary Founding In Color.[25]

Activism

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Her activism centers on inclusivity and health in sun care.[26] Lundy raises awareness about the importance of sun protection for people of color, particularly in the Black community.[4] She has critiqued the lack of representation of Black women in the beauty and skincare industries and calls for more research and development focused on the needs of Black consumers.[27]

Awards

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  • Lundy was awarded the 100 Greatest Innovations of 2018 by Popular Science.[25]
  • In 2021, she was listed as one of the Forbes Next 1000.[28][29]
  • In 2022, Lundy was awarded the RevolutionHER Trailblazer Award.[30]
  • In 2023, Lundy received the Where Brains Meet Beauty Podcast's Archive Award.[31]
  • In 2024, Lundy was honored by the Regional Cal Black Chamber of Commerce with a Phenomenal Women Award.[18]
  • In 2024, Lundy was honored at the inaugural Visionary Awards hosted by the Cosmetic Executive Women (CEW) organization.[32]

References

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  1. ^ Butler, Michael. "A St. Thomas University grad had a simple idea: sunscreen made with Black users in mind". Miami Herald.
  2. ^ Ware, Asia Milia (27 October 2020). "Black Girl Sunscreen Wants to Change Black People's Relationship With SPF". Teen Vogue.
  3. ^ Asiedu, Lawrencia (2018-10-30). "Shontay Lundy, Founder of Black Girl Sunscreen Brand". DELUX Magazine. Retrieved 2024-09-23.
  4. ^ a b Lebsack, Lexy (19 September 2024). "Black Girl Sunscreen founder Shontay Lundy: 'The retail landscape is not what it used to be'". Glossy.
  5. ^ Fluker, Dominique. "Black Girl Sunscreen Secures $1 Million From Female Investor Amid COVID-19". Forbes.
  6. ^ Davis, Dominic-Madori. "Meet the millennial entrepreneur who just scored a $1 million investment for her inclusive 'Black Girl Sunscreen' brand". Business Insider.
  7. ^ Manso, James (23 April 2021). "The Greatest Indie Skin Care Products". WWD.
  8. ^ "321: How Shontay Lundy Got Black Girl Sunscreen in Every Target in America – Side Hustle Pro". Side Hustle Pro.
  9. ^ a b Jones, Alexis (7 September 2020). "'I Made A Million Dollars By Taking Risks—And Never Having 7 A.M. Meetings '". Women's Health.
  10. ^ Mallick, Mita (13 October 2021). "How This Entrepreneur Bootstrapped Her Business, Landed on the Shelves of Target and Ulta and Disrupted the Sunscreen Category". Entrepreneur.
  11. ^ Chikhoune, Ryma (7 August 2020). "Black Girl Sunscreen Founder Shontay Lundy on Her Rising Beauty Brand". WWD.
  12. ^ Bryant, Taylor (25 June 2021). "Black Girl Sunscreen Founder Shontay Lundy On Raising $1M, Launching At Ulta Beauty And The Drama Surrounding Sunscreen". Beauty Independent.
  13. ^ Dorisca, Samantha. "Shontay Lundy Found A Problem In A Multi-Billion Dollar Industry Then Addressed It With Black Girl Sunscreen". AfroTech.
  14. ^ "Shontay Lundy". www.uscownit.com.
  15. ^ Alleyne, Lisa (2023-02-27). "Founder of Black Girl Sunscreen Shontay Lundy Shares How She Built A 7 Figure Business From Scratch". BAUCE. Retrieved 2024-09-23.
  16. ^ "Episode 208: Shontay Lundy, Founder and CEO of Black Girl Sunscreen | WHERE BRAINS MEET BEAUTY™ Podcast". www.wherebrainsmeetbeauty.com. Retrieved 2024-09-23.
  17. ^ "Shontay Lundy Created Skincare with Black Girl Sunscreen: A Melanin-Friendly Solution for UV Protection". saobserver. 2024-06-26. Retrieved 2024-09-23.
  18. ^ a b Shepherd-Brierley, Zara (2024-07-23). "Black Girl Sunscreen Hits $1.1 Million In First Three Months On Amazon". UrbanGeekz. Retrieved 2024-09-23.
  19. ^ "Black Girl Sunscreen Lands On Walgreens Shelves As Shontay Lundy Continues Efforts To Educate The Black Community On Sun Protection". Yahoo Finance. 2022-08-18. Retrieved 2024-09-23.
  20. ^ "Black Girl Sunscreen Triumphs: $1.1M In Sales In Just Three Months On Amazon". POCIT. Telling the stories and thoughts of people of color in tech. 22 July 2024.
  21. ^ "Shontay Lundy Creator & Founder Black Girl Sunscreen". Cosmetic Executive Women.
  22. ^ "Blackfishing or Black Empowerment?". Truth Be Told. 2021-12-23. Retrieved 2024-09-23.
  23. ^ "Entrepreneur: Afro Unicorn was discovered on social media and has generated over 20 million in total sales in 5 yrs. | Strawberry Letter Podcast". Everand. Retrieved 2024-09-23.
  24. ^ How Shontay Lundy Created Black Girl Sunscreen - The Glam Gap | BET AWARDS. 2020-07-29. Retrieved 2024-09-23 – via www.bet.com.
  25. ^ a b Scott, Lorel (2023-02-23). "MEET SHONTAY LUNDY". StartupStarter. Retrieved 2024-09-23.
  26. ^ "Let's Talk About Black Women and Sunscreen with Shontay Lundy, Founder of Black Girl Sunscreen – MELANIN MOI". Retrieved 2024-09-23.
  27. ^ "Black Girl Sunscreen – Discover My New Favorite SPF and Interview with Founder Shontay Lundy". Afrobella. 2018-08-15. Retrieved 2024-09-23.
  28. ^ "Shontay Lundy". Forbes. Retrieved 2024-09-23.
  29. ^ "Forbes Next 1000 2021". Forbes. Retrieved 2024-09-23.
  30. ^ "Announcing Our Winners for The 2022 RevolutionHer™ Awards". RevolutionHER. 2022-09-27. Retrieved 2024-09-23.
  31. ^ "Episode 248: And The Listen Again Awards Go To… | WHERE BRAINS MEET BEAUTY™ Podcast". www.wherebrainsmeetbeauty.com. Retrieved 2024-09-23.
  32. ^ Gluk, Didi. "Shontay Lundy Moved Ahead with an Idea That Put Her on the Sunscreen Map". Cosmetic Executive Women.
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