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Atresplayer

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Atresplayer
Type of businessDivision
Type of site
OTT platform
HeadquartersSan Sebastián de los Reyes, Spain
Industry
Products
ParentAtresmedia
CommercialYes
RegistrationRequired
Users452,000 (December 2020)[1]
Launched9 September 2019; 5 years ago (2019-09-09)
Current statusActive

Atresplayer[2] (formerly Atresplayer Premium) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia.

History and description

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It was launched in Spain on 8 September 2019.[3] The first original series released on the platform was El Nudo.[3] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium offers three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[4]

In December of 2021, Atresplayer had over 600,000 subscribers.[4]

Unlike its rival, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[5][3] Atresplayer Premium restricted its offer to streaming original programming.[3] It is available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.[6] There is, however, geo-blocked content.[6]

Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy, or Perdida.

In 2023, the subscription service rebranded as simply Atresplayer.[2]

References

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  1. ^ "Atresplayer Premium se dispara en suscriptores y agranda su distancia sobre Mitele Plus". Vertele!. eldiario.es. 25 February 2021.
  2. ^ a b Rodrigo Saavedra, Javier (13 June 2023). "Atresplayer comienza su 'revolución': estreno de marca, bajada de precio y muchas más series que nunca". Los 40.
  3. ^ a b c d Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
  4. ^ a b Del Valle, David (21 December 2023). "Spain: Atresplayer surpasses 600,000 subs". Advanced Television. Retrieved 30 May 2024.
  5. ^ "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
  6. ^ a b García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.