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WMTR-FM

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(Redirected from W232CM)
WMTR-FM
Broadcast areaNorthwest Ohio
Frequency96.1 MHz (HD Radio)
Branding96.1 WMTR
Programming
FormatClassic hits
SubchannelsHD2: Country
AffiliationsAP Radio
Detroit Tigers Radio Network
Ohio Ag Net
Brownfield AG News
[]
Ohio State Sports Network
Ownership
OwnerNobco, Inc.
History
First air date
April 15, 1968; 56 years ago (1968-04-15) (as WHFD at 95.9)
Former call signs
WHFD (1968–1989)
Former frequencies
95.9 MHz (1968–1991)
Technical information[1]
Licensing authority
FCC
Facility ID48957
ClassA
ERP3,800 watts
HAAT122 meters (400 ft)
Transmitter coordinates
41°33′29.00″N 84°11′8.00″W / 41.5580556°N 84.1855556°W / 41.5580556; -84.1855556
Translator(s)HD2: 94.3 W232CM (Wauseon)
Links
Public license information
WebcastListen live
Websitewww.961wmtr.com

WMTR-FM is a radio station that broadcasts at 96.1 MHz on the FM dial in Archbold, Ohio. Airing a classic hits format, it is the primary local station for the Archbold/Fulton County area (including the cities of Delta, Swanton and Wauseon), and its 3,800-watt signal can be heard NW Ohio in the north to Michigan state line. The station is also listenable in the western suburbs of Toledo and is frequently rated in the Toledo Arbitron ratings reports. Its studios are in Archbold and the transmitter is located northeast of the city.

History

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WMTR-FM began broadcasting in 1968 at 95.9 on the FM dial and formerly bore the callsign WHFD (which were the first letters of the 4 counties in its broadcast region—Williams, Henry, Fulton, and Defiance). The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a WMTR (AM) in Morristown, New Jersey. Programming over the years has changed from adult contemporary to oldies as "96 Gold" to the current classic/adult hits format. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980s, considered state-of-the-art for the time.

WMTR-FM also has a strong sports commitment. WMTR covers high school sports and carries both Detroit Tigers baseball and Ohio State University football.

The station acquired an FM translator at 94.3 (W232CM) in late 2016. W232CM relays the HD2 signal of WMTR-FM, offering country music to the Wauseon area.

The station is an affiliate of the "Floydian Slip" syndicated Pink Floyd program.

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  1. ^ "Facility Technical Data for WMTR-FM". Licensing and Management System. Federal Communications Commission.